| Ford Figo | |
|---|---|
 | |
| Overview | |
| Manufacturer | Ford Motor Company |
| Also called | Ford Ikon Hatch (Mexico) |
| Production | 2010 - present |
| Assembly | Chennai, Tamil Nadu, India (Ford India) |
| Body and chassis | |
| Class | Subcompact |
| Body style | 5-door hatchback |
| Layout | FF layout |
| Related | Ford Fiesta |
| Powertrain | |
| Engine | 1.2L Petrol 1.4L Diesel |
| Transmission | 5-speed manual |
| Dimensions | |
| Wheelbase | 2,489 mm (98.0 in) |
| Length | 3,795 mm (149.4 in) |
| Width | 1,680 mm (66.1 in) |
| Height | 1,427 mm (56.2 in) |
| Kerb weight | 1,040–1,130 kg (2,293–2,491 lb) |
History[edit]
The Ford Figo was unveiled in New Delhi in September 2009.[3] It is based on the same small car platform used for the Ford Fiesta and resembles the mark 5 Fiesta but with revised front and rear treatments.[4] It is actually slightly smaller than the Fiesta Classic which Ford also sells in India. Also, Figo has the longest wheelbase in its segment and boasts of stable ride and handling.[3] The name "Figo" is a colloquial Italian word meaning "cool".[4]
It was launched to the Indian market in March 2010, and by July 2010 there were 25,000 sales bookings across all variants.[5] A facelifted model of the Figo was launched on October 15, 2012. This facelift model included a larger hexagonal grill, redesigned head and tail lamps, and was released in South Africa in January 2013.
Market variations[edit]
India[edit]
The Ford Figo is available in both petrol and diesel versions, all with five speed manual transmissions and power steering as standard. Both engines meet the BS-IV (Bharat Stage - IV) emission norms.
The Figo diesel is equipped with the same 1.4L engine which is currently powering the Ford Ikon and Ford Fiesta and the Indian petrol version is equipped with a new 1.2L. The petrol variant gives a mileage of around 12.5 kmpl in the city while on the highway it offers around 15.5 kmpl. and the diesel returns a mileage of around 16 kmpl in the city while on the highway it delivers a mileage of 19 kmpl.
The Figo is available in a range of specifications including LXI, EXI, ZXI and Titanium. The Titanium adds alloy wheels, dual air bags and ABS.
The Figo underwent a facelift in October 2012. The facelift had around 100 changes including some major cosmetic changes like new headlamps, new steering column mounted audio controls, new tail lamps, alloy wheels, new front bumper and a new seat fabric design. However, the car remains unchanged mechanically and uses the same 1.2L Duratec petrol and 1.4L Duratorq diesel engine.[6]
Mexico[edit]
The Mexican Ikon Hatch is available only with a 1.6L Duratec petrol engine producing 98 hp (73 kW; 98 hp) at 6500rpm and torque of 142 N·m (105 lb·ft) at 4000.
Middle East[edit]
The Figo is available with a 1.4L petrol engine with a manual gearbox or a 1.6L with an automatic gearbox. It is sold in Trend and Ambiente models.
South Africa[edit]
The South African petrol Figo is powered by a 1.4L producing 62 kW (84 PS; 83 bhp) at 6000rpm and torque of 127 N·m (13.0 kg·m) at 4000 and is available in Ambiente and Trend models. The 1.2L petrol is not available.
Engines[edit]
| [hide]Models | 1.2 Duratec Petrol | 1.4 Duratorq Diesel | 1.4 Duratec Petrol | 1.6 Duratec Petrol | 1.6 Duratec Petrol |
|---|---|---|---|---|---|
| Market | India | India/South Africa | South Africa/Middle East | Mexico | Middle East |
| Engine | |||||
| Type | 1,196 cc (1.196 L; 73.0 cu in) 16V DOHC | 1,399 cc (1.399 L; 85.4 cu in) 8V SOHC | 1.4 L Duratec DOHC | 1.6 L Duratec DOHC | 1.6 L Duratec DOHC |
| Transmission | 5-speed manual | automatic | |||
| Power | 71 PS (52 kW; 70 hp)@6250 | 69 PS (51 kW; 68 hp)@4000 | 84 PS; 83 bhp (62 kW)@6000 | 98 hp (73 kW; 98 hp)@6500 | 142 N·m (105 lb·ft)@4000 |
| Torque | 102 N·m (10.4 kg·m)@4000 | 160 N·m (16 kg·m)@2000 | 127 N·m (13.0 kg·m)@4000 | 142 N·m (105 lb·ft)@4000 | 142 N·m (105 lb·ft)@4000 |
| Dimensions | |||||
| Overall Length | 3,795 mm (149.4 in) | ||||
| Overall Width | 1,680 mm (66.1 in) (without ORVM) | ||||
| Overall Height | 1,427 mm (56.2 in) | ||||
| Wheel Base | 2,489 mm (98.0 in) | ||||
| Ground Clearance | 168 mm (6.6 in) | ||||
| Fuel Tank Capacity (litres) | 45 | ||||
| Turning radius | 4.9 m | ||||
| Boot Space (litres) | 284 | ||||
Production[edit]
The Ford Figo is manufactured at Ford's plant in Chennai, Tamil Nadu, India. The 100,000th Ford Figo produced for the Indian market was delivered just 15 months after its launch.[7] The 200,000th Figo was sold during August, 2012 making the mark in 29 months since launch.[8]
300,000th Figo rolled out in first week of August, 2013 reaching the milestone in about 41 months.[9]
Awards[edit]
The Figo has been awarded 20 Indian auto industry awards, more honours than any other car in 2010.[10][11] The Ford Figo was voted the 2011 Indian Car of the Year by a panel of leading automotive magazine editors.[12] It was also named runner-up in the 2011 South African Car of the Year Awards.[13]
Marketing[edit]
A series of Ford Figo print ads were created by JWT India, including a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat with three scantily clad women sitting gagged and bound in the trunk, a Paris Hilton caricature winking from the driver’s seat while Kim Kardashian and two others are gagged in the boot, and a caricatured Michael Schumacher with Sebastian Vettel, Lewis Hamilton and Fernando Alonso lookalikes gagged in the back. All three featured the same tagline: "Leave your worries behind".[14]
The print ads were not approved by Ford, but were used as speculative renderings to show off the agency's creative talents.[15] JWT breached trust and used an approval from Ford to use other poster ads made for Ford as a tacit approval to enter the adverts into the GoaFest 2013 Advertising awards and adsoftheworld.com. Ivan Razl of adsoftheworld.com confirmed that the ads were removed according to the rules of the website as the letter was only a generic approval and the said ads were not approved, which was confirmed to him by JWT. After the publication of the ads, Ford responded by stating that the posters were contrary to the standards of professionalism and decency within Ford and its agency partners. JWT India's parent, WPP plc, apologized for the adverts.
After the incident, JWT India chief creative officer and managing partner Bobby Pawar and Blue Hive creative director Vijay Simha Vellanki resigned; and an entire creative team of around 10 from New Delhi were reported to have been laid off.
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